So you’ve heard about the importance of creating a profitable sales funnel for your website, but just have no idea as to where or how to go about setting up a profitable sales funnel of your own.
I’d like to begin by saying if you search online, you’re going to find that there is a lot of confusion around sales funnels, and in today’s post I thought I would take some time and help clarify a few things first and then give you 20 ways to create a profitable Sales Funnel of .
First let’s answer the most asked question
“Why is it necessary to build a sales funnel in the first place?”
Surely, if you want to sell high-priced products, you just sell them, right?
Wrong!
While it’s true that in the offline world, you can go ahead and sell expensive stuff right off the bat, for example, let’s say you own a BMW dealership. Yes, it’s definitely true someone could just waltz on in on a Tuesday afternoon and drive away with a brand spankin new BMW Z4.
However, when you think about it…how many people looking to buy a new car aren’t already familiar with the BMW Brand right. They’ve 
literally spent millions of dollars in advertising, promotions and product placement in movies, in efforts to build their brand recognition, so that when the time comes for you to be in a position to buy a luxury vehicle you think of the name BMW.
So like I said above, while it is possible for someone to just walk in off the street and buy a BMW, the likelihood of someone just haphazardly stumbling upon your website and forking over $4997 for your high priced training course…well, it isn’t very likely, unless you’ve spent time and money building your brand right?
Unfortunately, there is a tremendous lack of trust online. It’s not surprising. Some online sellers are sadly, less than honest, and online, it’s easy to deceive.
For example, your website might give people the impression that your business is a large operation run from slick offices in the heart of the city, when in reality, you’re just some guy who lives in a downmarket neighborhood and works out of his spare bedroom. Of course, your website might give a completely different impression.
To put it bluntly, most people you deal with online for the first time are going to assume that you’re a crook, until you’ve proved otherwise. Guilty until you prove otherwise.
A sales funnel enables you to build trust over time…
By having a sales funnel you’re able to instill trust over time which enables you to do this. With a sales funnel, you can establish that you’re a real business, you provide quality goods or services, you deliver on time, and perhaps most importantly, that the customer is going to see value for money.
When people know, like and trust you, it’s so much easier to make sales.
I’ve heard it said that people will want five points of contact with you before they’ll really trust you. When they do trust you, they’ll know that you’re not a crook, they’ll know the quality of your goods and services, and they’ll know that you know what you’re talking about. This is where a sales funnel comes in.
You start by giving something away for free, you then sell them something inexpensive, then something more expensive, then something even more expensive, and so on, all the way along.
Once someone has bought a cheap item from you and is happy with it, they’re more likely to purchase a more expensive item from you. It’s just human nature.
To put it another way, it builds confidence and trust in you, trust in your business, and trust in your brand.
So let’s get into today’s topic shall we…here are the
20 Ways To Create a Profitable Sales Funnel
1.Don’t Try and Sell Right Away.
This is the mistake that the vast majority of marketers are making right now. Don’t try and sell until your audience knows who you are and why they should trust you.
2.Create a Product You Believe In.
If you want to create followers and fans, then you need to have a product that people can believe in. That means you should believe in it!
3.Invest in Your Funnel – Add Polish
A lot of sales funnels look like spam. Rise above this with high production values and a high quality sheen.
4.Target Your Visitors Carefully.
Your success depends largely on marketing to the right people from the start. Use a highly targeted PPC campaign, or find a good route to market.
5.Manage Your PPC Smartly.
This means calculating the best maximum bid and monitoring your reports.
6.Offer Value for Free
This is how you reel people in before they know they can trust you. Demonstrate your ability to provide value.
7.Consider Where to Put the ‘Free Line’
The free line is the point at which you start asking for money. Common wisdom says that the more you offer for free, the more successful you’ll be.
8.Sell Something Small Before You Sell Something Big
This demonstrates that your system works and shows that buying from you is a good experience.
9.It Takes Five Touches to Sell
On average, your profitable sales funnel should have at least five steps.
10.Use AIDA
This stands for Awareness, Interest, Desire, Action.
11.Appeal to Authority
This is a good way to build trust.
12.Use Social Media
These sites are free to use and hold so much weight. Your customers are hanging out on these sites. So make sure you create a presence on them. Satisfied customers will happily write reviews and testimonials which will help to make your brand look trustworthy…and let’s not forget that these sites are also a great way to drive targeted traffic to your sales funnel.
13.Create a Sense of Privilege Around Your Brand
Make it seem exciting to move to the next tier. It’s not just another product, it’s an invite to a VIP community!
14.Use Goal Tracking
This is an important aspect of PPC that can help you fine tune your marketing approach.
15.Appeal to Stats
This works similarly to using a testimonial and backs up your claims.
16.Remove Buyers’ Remorse
Make sure your buyers won’t regret their purchase. Point out how it can be an investment!
17.Add Urgency and Scarcity
You want people to act quickly on impulse, so give them incentive to buy now rather than wait.
18.People Buy Based on Emotion
That’s because people buy based on their emotions not based on logic. This is what you must appeal to.
19.Know Your Value Proposition
Your value proposition is how your product actually improves people’s lives. For example, this might mean that you’re offering abs, confidence and health. Or money, stress reduction and status.
20.Play the Long Game
Don’t try and sell right away – think about the CLV or ‘Customer Lifetime Value’. Focus on building fans by offering amazing free content and selling a few cheap items before you move in to sell the big fish.
